Special to The Gardner News
Edgerton City Council approved a strategic communications plan during its August 8 meeting.
Kara Banks, marketing and communications manager, told the council that the plan was developed with an aim of being open and transparent with citizens.
She said the plan is aimed at informing residents about pressing issues and events as well as develop and promote the Edgerton brand.
She said the plan will increase resident and stakeholder interaction and engagement while promoting trust and understanding through transparency.
She said the city’s website and newsletter will continue serving as the primary resource for city information but proposed the addition of a city Facebook page and a twitter account.
The plan calls for the sharing of information with the county, sheriff’s department, fire districts and the Johnson county library.
“The city should survey residents regularly to determine effectiveness of communications,” she said adding that the plan will analyze overall numbers of likes/followers on social media to determine what messaging can be improved.
She noted that the city needs to archive social media posts to comply with KORA rules and recommended quarterly page posts exports through Facebook Insights to be saved in the city’s servers.
“The city reserves the right to delete posts or comments that are objectionable or offensive in nature, not relevant or accurate,” she said adding that the determination of whether there has been a violation of the policy will be made at the city’s discretion.
The motion passed 4-1 with Jody Brown, councilmember, voting nay.
During the meeting, the council approved an ordinance amending the city’s Unified Development Code as proposed by the planning commission.
The new code includes revisions to sections that regulate signage in the city, including size, height and materials to be used on signs.
According to Katy Crow, development services director, the unregulated proliferation of signs results in visual clutter, is harmful to aesthetics and property values and contributes to traffic hazards.
The code establishes a permit system and provides for the enforcement of violations.
Signs erected by city, county, state or federal governments are exempt from the code as are signs erected for public information, safety or direction by any utility, governmental authority or public service district.
The code prohibits rooftop signs, exterior exposed neon tube signs on building exteriors, flashing signs, billboards and signs with glaring illumination.
The code establishes the parameters for design, material and construction of signs in the city.
Businesses whose signage needs are not met by the code can apply for a variance.
City adopts communication plan