Special to The Gardner News
Gardner city council authorized interim city administrator Laura Gourley to enter into an agreement with Information Matrix, a Florida corporation, to produce and distribute video content about the city to air on public and network television stations. The item was in the April 15 consent agenda, and it passed with no discussion.
The programming, to run under the banner of “great places to live, work and raise a family,” will include a 3-5 minute short documentary. The documentary will bridge the gap between 30-60 minute shows on public television. The videos will also include a 5-6 minute “behind the scenes” documentary that will be emailed to viewers requesting information about great places to live, work and raise a family.
Additionally, information Matrix will produce an educational spot for major networks that will air once nationally in all 50 states and 400 times regionally in the top 100 cities based on population.
The segments will be hosted by Laurence Fishburne and will air on such stations as MCNBC, CNN and CNBC.
According to Gourley, the city will know the airing schedule prior to actual airings and will receive airing affidavits directly from the major networks after the segments air.
“Mayor Shute and staff conducted due diligence regarding Information Matrix’s proposal, including discussions with Martin Mini of KCADC who reviewed the proposal and pledged his support, stating KCADC will assist the city to achieve additional promotional benefits using the b-roll footage obtained from Information Matrix.”
The project will cost $27,000 and will be paid from the economic development reserve Fund as a reallocation of the previously approved $115,000 for the Convention and Visitors Bureau (CVB).
Gourley told the council that because of the delayed opening of the Hampton Inn, the city will experience a decrease in 2019 transient guest tax revenues, and the funding for CVB activities will be delayed.
“Noting the reduced revenues and delayed CVB activities, interim city administrator polled members of the Economic development Council and obtained majority approval to reallocate a portion of the $115,000 previously approved in the 2019-2020 biennial budged for CVB activities to use for the Information matrix proposal,” she said.
Gardner spends $27K for infomercial; Lawrence Fishbourne to narrate