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“The Power G” – Gardner’s new logo – was unveiled in 2015 as part of the re-branding effort done in collaboration with the KC Area Development Council.
The hope of the city administration is that the new look will encourage business investment in the community.
“It is a new day in Gardner,” said CherylHarrison-Lee, city administrator told council members last fall. “We are business-friendly, and we are ready for growth.” Gardner’s logo was last updated 18 years ago.
The new city logo will also be associated with a new slogan, “Blazing New Trails.” Johnathan Knecht, vice president and creative director of the KC Area Development Council said the combination of the logo and the slogan should pay homage to the history of the town and convey a sense of progress at the same time. The council is a nonprofit organized to promote the Kansas City region in both Kansas and Missouri, and because the City of Gardner worked in collaboration with them the logo redesign was free.
The administration had budgeted $20 thousand dollars for implementing the new logo throughout the city, and the first phase was scheduled to begin with a city website redesign in January.
Because there are so many items that carry the current city logo, not all products will be transitioned to the new logo at once. The conversion process will take place over a series of three budget years
Members of the logo committee included: Rich Melton and Lee Moore, council members; Cheryl Harrison-Lee, city administrator; Daneeka Marshall-Oquendo, city communications manager; and Steve Hale, TradeNet Publishing.