Gardner has begun placing the new city logo on vehicles and equipment. Photo courtesy of Daneeka Marshall-Oquendo

Gardner has begun placing the new city logo on vehicles and equipment. Photo courtesy of Daneeka Marshall-Oquendo

Daneeka Marshall-Oquendo
Gardner public relations officer
Gardner is moving to a new brand identity starting in January 2016. Transition to a new brand comes after city council approved the change in December with the aim to visually demonstrate the city’s economic development efforts and improved business practices.
The new brand encapsulates a modern look, featuring a bold uppercase letter “G” highlighted in shades of blue and gold that represents speed and forward movement. The city name and state accompany the “G.” And, for the first time ever, the Gardner brand will incorporate an official tagline – “Blazing New Trails.” Together, the logo and tagline symbolize both the city’s historic trails and its vision for continued business growth and development.
Residents will soon begin seeing visible changes from the old logo to the new one on various city items, including city-owned trucks, downtown banners and flags, building signs, social media outlets and more. The city anticipates most of the changes will be completed by late February or early March.