A possible logo change and tagline will be discussed by the Gardner City Council at their meeting Monday, Dec. 7. Financial impact is estimated at $20,000 from the economic development fund for budget years 2015 and 2016.
Because there are so many items that carry the current city logo, not all products will be transitioned to the new logo at once, according to the agenda. The conversion process will take place over a series of three budget years. The total cost of replacing promotional/work related items is not included.
According to the city’s published agenda, staff is recommending the council’s approval in order to promote economic development and to improve the quality of life for Gardner. A graphic, or photo, of the new proposed logo and tagline are not included with the published agenda.
A call to the city’s public information office for a copy of the logo had not been returned by press time, but will be added when received. The proposed logo and “tagline” change has been discussed by a committee since the council’s May 2015 retreat.
At the Dec. 7 council meeting, the branding presentation will be made by Martin Mini and Jonathan Knecht from the Kansas City Area Development Council.
Members of the committee – core work group – included: Rich Melton and Lee Moore, councilmembers; Cheryl Harrison-Lee, city administrator; Daneeka Marshall-Oquendo, city communications manager; and Steve Hale, TradeNet Publishing.
Complete information is available at: LINK