Mark Taylor
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Edgerton’s new logo and tag line are taking shape following three months of interviewing and surveying residents and business owners.
Council members agreed on a logo design during a March 15 work session and suggested some slight revisions for a final design, which the council is expected to vote on during its March 22 meeting.
The logo features orange, green and brown elements with a monogram patterned after Edgerton’s long time designation as the “cornerstone of Southwest Johnson County.”
The logo is expected to be applied to the city water tower, employee shirts and vehicle emblems.
The tag line reads, “Global routes, local roots,” although council members recommended variations, including “Local roots, global routes.”
The council awarded a $39,000 contract in December to Candid Marketing and Communications to develop a new branding and marketing image to position the city for economic and residential growth.
“You all have not been in control of your brand,” Becky Freetly-Graber, president of Candid.
The project consisted of three phases of work: research and discovery, brand positioning and creative concepts, and implementation and integration.
The research and discovery phase included gathering public input.
During the brand positioning and creative concepts phase, the company use input gathered to develop three to five logos and present them to the council and public for review.
The implementation and integration phase includes a marketing and communications plan to unveil the new logo and tagline to the public.
Candid Marketing and Communications was one of 22 companies that responded to a Request For Proposals for creating the logo and tagline.
The company is based in Lee’s Summit, and has previously done work for the Southwest Johnson County EDC, the city of Independence Tourism, the city of Lee’s Summit, Raytown Parks and Recreation and the Wyandotte County EDC.