The generosity of donors in America once again helped The Salvation Army reach a new record through its 2012 Red Kettle Campaign – $148.7 million collected through nickels, dimes, quarters and dollars (and the occasional diamond ring or gold tooth). During the 122nd annual campaign, which ran from November 22nd through Christmas Eve, The Salvation Army incorporated concerts, contests and celebrities in a national effort to raise donations to help people through harsh economic conditions. With red kettles hosted at retailers nationwide, donations to the Army support families and individuals in need in the communities in which the donations were raised.
“There are times in American history when people unite around a common cause and work together to help their neighbor. 2012 was no different,” said Commissioner William Roberts, National Commander of The Salvation Army. “The Red Kettle Campaign signifies a unified goal – the public cares for people who have fallen on hard times. Every donation allows us to meet our Mission to help people in His name.”