November 28, 2014

New Edgerton logo to be placed on water tower

Mark Taylor
mtaylor@gardnernews.com
The city of Edgerton’s new logo will soon be placed on the water tower on Edgerton Road.
The city council approved the $6,700 expenditure on Oct. 11.
The logo will be placed as part of the tower’s regular maintenance schedule.
It is part of a marketing plan intended to position Edgerton for residential and commercial growth as a result of the intermodal logistics park, which is scheduled to open in late 2013.
Candid Marketing is the Lee’s Summit firm that was hired for $39,000 last year to design a logo and tagline to improve Edgerton’s professional image and to draw residential and commercial growth.
Edgerton’s new logo and tag line were debuted last spring.
The logo features orange, green and brown elements with a monogram patterned after Edgerton’s long time designation as the “cornerstone of Southwest Johnson County.”nd vehicle emblems.
The tag line reads, “Global routes, local roots.”
“Global routes” reflects Edgerton’s place in the logistics industry, while “local roots” is intended to describe Edgerton’s small town appeal.
Edgerton also last week launched a new website based on the new logo.
The address is edgertonks.org.
The logo features orange, green and brown elements with a monogram patterned after Edgerton’s long time designation as the “cornerstone of Southwest Johnson County.”
Candid Marketing has previously done work for the Southwest Johnson County EDC, the city of Independence Tourism, the city of Lee’s Summit, Raytown Parks and Recreation and the Wyandotte County EDC.
Candid Marketing and Communications was one of 22 companies that responded to a RFP (Request For Proposals) for creating the logo and tagline.
The company is based in Lee’s Summit, and has previously done work for the Southwest Johnson County EDC, the city of Independence Tourism, the city of Lee’s Summit, Raytown Parks and Recreation and the Wyandotte County EDC.

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