July 29, 2014

GEHS to phase out horn logo

Danedri Thompson

dthompson@gardnernews.com

Horn fever isn’t dying, but the logo associated with Gardner Edgerton  High School will be changing in the next three years.

The current horns logo will be phased out over the course of the next few years.

“Horn fever is not dead. It’s going to be a newer, and I think better version that the high school will be able to use universally,” outgoing assistant superintendent Doug Sumner said.

The bright blue horns have been used on football helmets, spirit wear and high school materials for five years, but the district will not be putting the horns on any new items.

Although the logo is similar to the University of Texas Longhorn logo, Sumner said the district did not receive a cease and desist use letter from the university.

However, GE officials corresponded with UT attorneys  in designing a new logo that Sumner says will encompass elements of the older GE Trailblazer mascot and the recently-used, familiar horns.

“We’ve been able to put together a design that incorporates a little bit of the past with a little bit of the new look,” Sumner explained.

Sumner said the district’s existing steer head logo isn’t an exact replica of the Longhorns burnt orange one. For starters, GE’s current logo is blue.

“And if you look at the horns, they’re a little bit different,” Sumner said. “If you look at the horns, we round our horns off. If you look at Texas, theirs kind of go straight up.”

But in order to satisfy any copyright concerns, the district will be phasing out the blue horns. Sumner said Texas was comfortable allowing the district to continue its  use on existing uniforms and spirit wear as the district transitions to a new logo.

“We sent them copies of the new design and received permission from them to move forward with the new logo,” Sumner said. “Obviously, the concerns at Texas were not grave enough that they would not allow us to use the logo we have for a period of time. They haven’t said you must stop. We let them know we would be phasing out the existing steer head logo and they were very comfortable with that.”

Copyright infringement concerns weren’t the only reasons district officials started examining a logo change.

Sumner said many of the high school coaches loved the steer head, but some coaches wanted a logo more reminiscent of earlier GEHS mascots.

“I think what really drove this process — there were coaches in this building and I think community folks that really were endeared with the old logos that the school had used,” Sumner said. “As a result, we’ve kind of had three different versions of the high school logo being used on school materials.”


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