The Edgerton City Council awarded a $39,000 contract Dec. 8 to Candid Marketing and Communications to develop a new branding and marketing image for the city.
Beth Linn, city administrator, said the company will gather input from residents and business owners to create a new logo and brand that will position the city for economic and residential growth.
“Currently, Edgerton does not have a strong, cohesive identity to attract businesses or residents to locate here,” Linn said. “The purpose of marketing and branding initiative is to capitalize on the city of Edgerton’s assets and unique attributes and leverage those to positively impact all aspects of the local economy.”
Linn said the project will consist of three phases of work: research and discovery, brand positioning and creative concepts, and implementation and integration.
The research and discovery phase includes gathering public input.
“This is where Candid will get out there and meet with as many people as possible about what Edgerton is all about,” Linn said. “Find out what they love, how they think Edgerton might look in the future, what bought them here…”
During the brand positioning and creative concepts phase, the company will use that input to develop three to five logos and present them to the council and public for review.
“Those concepts will be refined twice until a final logo and tagline is selected,” Linn said.
The implementation and integration phase includes a marketing and communications plan to unveil the new logo and tagline to the public.
“When you do something new, you really have to roll it out right,” Linn said.
Mayor Don Roberts said Becky Freetly-Graber, president of Candid Marketing and Communication, told him she is already receiving feedback from citizens.
“They are already receiving good input,” he said. “The more input we receive the better results we will have.”
Residents can participate in the process by visiting www.brandedgerton.com.
Candid Marketing and Communications was one of 22 companies that responded to a Request For Proposals for creating the logo and tagline.
The company is based in Lee’s Summit, and has previously done work for the Southwest Johnson County EDC, the city of Independence Tourism, the city of Lee’s Summit, Raytown Parks and Recreation and the Wyandotte County EDC.
In other business, the council:
awarded a contract for trash collection and disposal to Deffenbaugh Industries.
The council sought bids for trash collection services as its three-year contract with Ottawa Sanitation expires at the end of 2011.
Deffenbaugh was the low bidder at $13.36 for weekly residential service.
Residential customers will receive one 95 gallon container for solid waste and one 95 gallon container for recycling.
approved a 2012 contract with the Johnson County Sheriff’s Office for patrol services. The $251,642 fee remains the same as 2011.
approved a 2012 agreement with the Southwest Johnson County EDC for economic development services. The $25,000 fee remains the same as 2011.
approved an agreement with BG Consultants for survey services for a planned half-size wastewater treatment plant to serve the intermodal logistics park. The contract fee is not to exceed $65,000.
Edgerton to spend $39,000 for new logo, branding