February 10, 2016

Edgerton extends $10,000 contract

Mark Taylor
Edgerton’s new logo and tag line will be part of a sixth-month strategic marketing strategy starting in August.
The council on July 12 approved a five-month, $10,000 to Candid Marketing for communications and marketing systems through the end of the year.
Candid Marketing is the Lee’s Summit firm that was hired last year to design a $39,000 logo and tagline to improve Edgerton’s professional image and to draw residential, commercial and industrial prospects to town.
“The scope of work includes an ongoing education campaign to support the new brand position with items such as development of an e-newsletter and welcome packet for new residents; a public relations outreach through various media outlets, website support, and trade show marketing materials for our development partners,” said Beth Linn, city administrator.
Edgerton’s new logo and tag line were debuted last spring.
The logo features orange, green and brown elements with a monogram patterned after Edgerton’s long time designation as the “cornerstone of Southwest Johnson County.”
The logo is expected to be applied to the city water tower, employee shirts and vehicle emblems.
The tag line reads, “Global routes, local roots.”
“Global routes” reflects Edgerton’s place in the logistics industry, while “local roots” pays tribute to its small town appeal.
The project consisted of three phases of work: research and discovery, brand positioning and creative concepts, and implementation and integration.
The research and discovery phase included gathering public input.
During the brand positioning and creative concepts phase, the company use input gathered to develop three to five logos and present them to the council and public for review.
The implementation and integration phase includes a marketing and communications plan to unveil the new logo and tagline to the public.
Candid Marketing and Communications was one of 22 companies that responded to a Request For Proposals for creating the logo and tagline.
The company is based in Lee’s Summit, and has previously done work for the Southwest Johnson County EDC, the city of Independence Tourism, the city of Lee’s Summit, Raytown Parks and Recreation and the Wyandotte County EDC.


  1. Judith Rogers says:

    No wonder this outfit was picked for the job of making a sow look like a throughbred horse……they did work for SW Jo. Co. Economic Development Corp………….meanwhile Edgerton continues to live in poverty for the most part while the crime rate is rising just like it is here in Gardner…….booking report this morning showed 35 people arrested in the whole of Jo. Co. and 4 of those people were from Gardner, everything from beating up the wife to theft and we have seen attempted murder, drugs being sold near our schools and druggers picked up,, you name it and it is going on in this area. A few years ago Gardner had 17 sex offenders and now the number is around 35………………the drought is creating dry, dirty air and making many sick as per the news a couple of nights ago – I hate to think of the people who will be suffering so, especially many babies, when the trucks start rolling and you get that pollution thrown in with the already dirty air………..the bureaucrats and politicians can continue to paint the screensaver pictures but reality will be providing you the up close picture in glorius color detail, that is if you want to see it………you won’t see it if you keep your head in the sand but you still could get hit in the rearend in numerous ways………….


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